pay for placement

Commercial Alert, a watchdog group founded by Ralph Nader, has filed a complaint regarding deceptive advertising with the FTC regarding PPC search sites.
http://digitalmass.boston.com/news/2…h_engines.html

It figures they would assume people are not intelligent enough to know that they are ads (especially since a “cost to advertiser” is usually given next to each listing (though this may not apply to all ppc engines.

Not only that, but this “watchdog” group hasn’t seemed to notice all the blind link
advertising on the net(which people surely do not realize is advertising)
ie. click here for the latest pics of britney.